Through this internship, I was able to explore digital marketing on a large scale, collectively controlling ScareHouse’s Facebook, Twitter, & Instagram accounts creating digital content that was shared with their 90,000+ followers. I also worked on their partnership with Costco, coordinating in-store character appearances, generating a 43% increase in ticket sales. On top of all of this, I was able to take on a multitude of projects to connect & extend ScareHouse’s reach within the greater Pittsburgh area by organizing & executing multiple promotional/community based events. From podcast appearances to the "ScareHouse Bunny" handing out free tickets to people wandering the streets of Pittsburgh, I was able to connect with hundreds of people and develop a direct relationship between the ScareHouse and the general public.